The Song Dynasty’s First Ad Man

A modern-day advertising executive, worked to death at his desk, awakens in 11th-century Kaifeng, the bustling capital of the Northern Song Dynasty. Reborn as Luo Yuezhi, a disgraced former child prodigy, he decides to ditch the scholar’s path and revive his old career. Using his knowledge of marketing, branding, and even live-streaming concepts centuries ahead of their time, he turns his family’s struggling bookshop into an advertising powerhouse. As his fame as a “business wizard” spreads, he catches the eye of Zhao Zongnan, a cunning and devastatingly handsome imperial clansman. What begins as a wary alliance between a shrewd merchant and a scheming noble deepens into a complex bond, forcing them to navigate the treacherous waters of imperial politics, a fierce reform movement, and their own hidden desires, as they strive to leave their mark on an empire on the brink of change.